Our Story

Alastair is another Founding Director of Optix, and is very passionate about the Academy. He's a trainer in his own right on topics and has delivered courses across Europe, so has been desperate to bring an Academy into Optix for years. He still has a hands on role selling the Academy and is often present for the beginning of new cohorts to welcome delegates to our programmes. 

James is a founding Director of Optix and therefore very involved with the Academy. He comes from a UX and tech background, so is often the man behind the camera for all our video work. James also edits and creates the e-learning courses for us, and leads work on all our video explainers and animations. 

Jack is our industry guru and delivers most of the training on the Academy. He comes from both a digital marketing and a teaching background which gives him something unique when he's training these topics. He's very patient and engaging, so you can be sure that you'll learn from him and feel confident in asking him questions. He's sometimes said to be the 'face of the Academy' as you'll see him so often!

As Digital Strategist, Xenia currently manages some of the biggest clients at Optix Solutions. Using a strategic approach, she delivers successful digital campaigns using a range of marketing tactics: SEO, PPC, Paid Social, Email Marketing, CRO and Analytics. Xenia also helps new businesses understand how digital marketing can benefit them and scope a digital strategy that will contribute to their digital growth. Finally, Xenia leads some of the Digital Academy sessions to help upskill external marketing teams as well as the more junior people in the Optix marketing team.

Sam has worked in digital marketing for over 10 years, earning her level 6 Chartered Institute of Marketing professional diploma in Digital Strategy and several Google accreditations along the way. Her marketing journey has spanned a range of sectors, from education and financial services to leisure and eCommerce. She often leads our data-based training sessions as well as digital marketing topics like SEO, PPC and social.

As Digital Marketing Manager Matt helps to manage our client relationships and support them with the implementation of tasks to ensure they achieve their strategic digital marketing goals. He has a wealth of marketing experience across multiple disciplines including brand & digital strategy, SEO, email marketing, and social media. This extends to developing and managing brand strategies, project managing TV ad shoots and accompanying cross-channel campaign plans, as well as working on large-scale, cohesive sponsorships.

Luke is a Digital Marketing Manager obsessed with all things digital, especially PPC. A PPC whiz, he loves helping clients get the biggest bang for their buck when it comes to Paid Media, helping to develop everything from Campaign brief right through to conversion optimisations and reports.